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Builder Uses Green Certifications To Sell Luxury Home Faster

Posted on May 8, 2010

BCB Homes of Naples sold its first certified LEED for Homes luxury residence in less than two months.

“Two things helped this home sell so fast: the unique floor plan and the home’s green features,” explained Barbie Rogers, sales director for BCB Homes.

E3 Building Sciences was hired to provide LEED for Homes Provider services to the building team. E3’s Ben Millar is not surprised by the shorter than average sales cycle for LEED certified homes, even during tough times for luxury home sales.

“In many cases it is easy to see the social and environmental benefits of sustainable homes. We are also seeing the economic benefits of sustainable homes, small or large,” said Ben Millar, E3’s director of business development. “Whenever builders and developers have chosen to build smarter, more sustainable homes, everyone involved, including the homeowner, realizes a solid financial gain.”

The LEED-Certified 5,287-square-foot Montelena model home in Mediterra’s Marcello neighborhood has four bedrooms, 4.5 baths and 7,894 total square feet. It was priced at $4.25 million, furnished.

E3 as the LEED for Homes Provider was able to submit the project for certification to the U.S. Green Building Council due to the energy-efficient design and improved indoor air quality, among other sound building science approaches to designing and constructing a more sustainable home.

A fresh air ventilation system, along with a discrete dehumidification system, interior finishes and furnishings that do not off-gas volatile organic compounds were selected to provide a healthier indoor environment.

The lighting system is low voltage and top-of-the-line Energy Star appliances were installed. Along with a very high efficiency HVAC system, BCB chose to install state-of-the-art windows that let visible light in while keeping out the sun’s rays that would cause the house to heat up.

Montelena’s floor plan was designed by Stofft-Cooney Architects. Interior design was completed by Godfrey Design Consultants. Other luxuries included mahogany doors, a gourmet kitchen, wine room, summer kitchen and an outdoor living area with roll-down screens.

Naples Daily News
Contributed by E3 Building Sciences

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